Worldview #014 - Start Posting on LinkedIn

Do yourself a favour and post on LinkedIn. Seriously.

I completely understand if you don’t want to be a creator on Instagram or YouTube. Those platforms could demand a lot: consistency, time, energy video, editing. It can start to feel like a second job.

LinkedIn doesn’t (at least not yet). It is one of the very few places where you can simply write what you think and have the right people actually read it. So I insist that you write.

Getting a few minutes of someone’s focused attention today without being in the same room is rare. LinkedIn still allows that. And it allows you to do it without putting your face on camera if you do not want to.

More importantly, it has a very direct and practical impact on your career.

People form opinions. They remember your name when an opportunity comes up, respond faster when you reach out, may even refer you internally.

I have seen this repeatedly across executive profiles we have worked on at GrowedIn.

• Clients tell us that in meetings, people mention specific posts they wrote.
• They attract strong potential hires simply because candidates have been reading them.
• They stay top of mind with industry peers without actively networking every week.

The barrier to entry is almost non-existent. If you can write a clear email explaining a project update, you can write a LinkedIn post.

The bigger hurdle is psychological. We assume our work will speak for itself. It rarely does.

Good work is often invisible outside your immediate circle or team. Posting once or twice a week about what you are building, learning, fixing, or rethinking is a simple way to make your thinking visible. 

If you’re 18-24, a student or a fresher, this is equally powerful. You can document your learnings.

Write about:

- A concept you struggled to understand and how you finally did
- A mistake you made during an internship
- A project you built and what did not work
- A book or case study that changed how you see your field

For example, instead of saying “Completed a marketing internship,” you could write about how you realized most campaigns fail because messaging is unclear, and how you tested 3 variations before one finally worked. That tells me far more about you than a line on a resume ever will.

If you are early in your career, posting builds clarity. If you are mid-career, it builds positioning. If you are senior, it builds influence.

If you want a simple framework on how to build a personal brand by documenting your work, I wrote a LinkedIn post breaking it down step by step. You can read it here:

Starting Your LinkedIn Journey: A 3-Phase Plan | Aditi Negi posted on the topic | LinkedIn

2026 is NOT too late to start your LinkedIn journey. After working on 100s of executive brands, if I were starting today, this is exactly how I’d build mine. PHASE 1: Foundation 1. Decide your goal and the audience you’ll speak to → Pick one primary goal: job opportunities, inbound clients, credibility, speaking gigs, or internal influence. → Pick one audience you understand: product managers in B2B SaaS, early-stage founders, finance leaders, design leads. 2. Position your profile like a landing page Your profile should explain what you do and how you think in under a minute. 3. Set up a daily note-taking system Create one simple document to capture decisions, problems, lessons, and ideas from your daily work. 4. Collect raw material for 7 days Don’t post yet. Spend one week only logging notes from your work. By the end of the week, you’ll already have ideas worth sharing. PHASE 2: Creation 5. Pick 3 documenting pillars These could be: → Lessons from execution (processes, systems, mistakes) → Decisions and work philosophies (how you think) → Industry patterns (what you’re seeing and why it matters) 6. Pick a few repeatable post templates Use templates so you don’t reinvent writing each time. Examples: list-style breakdowns, weekly lessons, short reflections with one clear takeaway. 7. Write your first 6 posts from your notes Open your notes and convert 6 entries into drafts. Each post should focus on one idea, not everything you learned. Don’t over-edit. 8. Publish on a simple cadence for 4 weeks → Post 2x per week (for example, Tuesday and Friday). → Publish when your audience is most active. PHASE 3: Growth 9. Reference past work Link to older posts, blogs, or documents in new content to build continuity. 10. Comment thoughtfully (optional) Comment on 5 posts from people your audience follows. 11. Create one proof asset in month one (optional) Create an evergreen asset such as: → a one-page playbook → a checklist → a teardown → a Notion template Pin it in Featured and reference it in posts. 12. Review and tighten every 30 days Double down on what works. The system works when you stop overthinking and start acting. Most people wait to feel ready. The ones who build brands start logging what they’re learning and share it consistently. That’s it. Save this post and share it with others. :)

LinkedInAditi Negi